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Where We Are Now


In 1992, Christine Martin ventured into the unknown world of business coaching. Coaching remained a significant part of our work for ten years. In 1999, she acquired her Master Certified Coach credential from the International Coach Federation (www.coachfederation.org). She also created a vast virtual network of business relationships with coaches worldwide.

In 2002, we added Innovation Coaching and made a decision to become a full-time coaching firm. From 2003 to 2010, Christine was a coach sub-contractor for NASA working with wonderful project leaders and line managers.  In 2004-5 we worked virtually as a management development specialist coach with Informatica Corporation in Redwood City, CA.  In 2009 we created a strategic alliance with Renoir Corporation (Montreal, Ottawa, Newark, Chicago and Toronto) to bring executive coaching to Renoir’s clients in technical fields.  In 2010, Tilt, Inc. (www.tilt360leaders.com) invited Christine to join the firm as an independent contractor specializing in developing an elite executive coaching program and at the same time assuming the role of Senior Client Services Partner. Our plans and choices continue to bring us exactly where we want to be as a company.

Part of our private client work is with professional coaches (as individuals or in groups) who are seeking advanced work on their coaching skills, credential preparation, and/or their continuing specialty education.


Where We Began

Founded in 1986, T. L. Consultants, Inc. (the original parent company of Innovation Coaching) entered the field of aquatics facility consulting as a result of working for the 1984 Olympic Games in Los Angeles. We worked on various projects with municipalities, universities, school districts and occasionally a private enterprise. We were experts in the design and function of competitive swimming pools and the programs that supported them.

In 1992, founder Christine Martin redesigned the work of the company to reflect her expanded expertise in enterprise design and development. She began working with entrepreneurs primarily writing the business plans they would need to obtain various rounds of venture capital and debt funding. For the next ten years Christine wrote over 30 major business plans that included full financials, business model development, and marketing plans.

In 2003 Christine was contracted as Competition Director for the 2004 U. S. Olympic Trials for swimming, capping off a long career in designing and directing large competitions, including two Olympic Games swimming events. This event provided the transition time and resources required for a significant change in business focus from consulting and part time coaching to full time coaching – our core business ever since.